Privacy Policy | AmenityBox

AmenityBox is committed to safeguarding your privacy. Contact us at sales@amenitybox.co.uk if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.

By using this site and/or our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.

Table of Contents

Definitions used in this Policy
Data protection principles we follow
What rights do you have regarding your Personal Data
What Personal Data we gather about you
How we use your Personal Data
Who else has access to your Personal Data
How we secure your data
Information about cookies
Contact information

1. Definitions

Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations performed on Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 16 years of age.
We/us – AmenityBox (either capitalised or not).

2. Data Protection Principles

We promise to follow the following data protection principles:
Processing is lawful, fair, and transparent.
Processing is limited to the purpose.
Processing is done with minimal data.
Processing is limited with a time period.
We will do our best to ensure the accuracy of data.
We will do our best to ensure the integrity and confidentiality of data.

3. Data Subject’s Rights

You have the following rights:

Right to information – to know whether your data is being processed.
Right to access – to access and obtain a copy of your data.
Right to rectification – to correct or erase inaccurate/incomplete data.
Right to erasure – to request deletion of your data in certain situations.
Right to restrict processing – under applicable conditions.
Right to object to processing – including for direct marketing.
Right to object to automated processing – including profiling.
Right to data portability – to receive your data in a machine-readable format or transfer it.
Right to lodge a complaint – if your request is refused.
Right for the help of supervisory authority – for further legal remedies.
Right to withdraw consent – at any time.

4. Data We Gather

Information you provide us with:
This includes your email address, name, billing address, home address, etc. Used to deliver products/services and enhance your experience.

Information automatically collected:
Via cookies/session tools (e.g., IP address, shopping history). Logged when you use the site.

Publicly available information:
We may collect information about you that is publicly accessible.

5. How We Use Your Personal Data

We use your Personal Data to:

Provide our services (e.g., account registration, product delivery, communication).
Enhance your customer experience.
Fulfil legal or contractual obligations.

Based on contract obligations:

Identify you
Provide a service or product
Communicate for sales or invoicing

Based on legitimate interest:

Send personalised offers
Analyse client base to improve services
Conduct satisfaction surveys

With your consent:

Send newsletters and campaign offers
Any other purpose explicitly consented to

We reserve the right to anonymise data and use it for purposes beyond this policy, but only in anonymised form. Data is retained as required by law (e.g., billing data for up to 6 years).

If additional processing is required, we will ensure:

It aligns with original purposes.
It does not harm your interests.
Appropriate safeguards are in place.

You will be informed of any further processing.

6. Who Else Can Access Your Personal Data

We do not sell your data. However, we may share it with trusted partners to support our service or improve your experience.

Our processing partners:

Stripe

Connected third parties:

Google

We only work with partners that ensure an adequate level of protection. Data may also be disclosed if required by law or with your consent.

7. How We Secure Your Data

We apply strong measures to keep your data safe:

Secure protocols for data transfer (e.g., HTTPS)
Anonymisation/pseudonymisation when suitable
System monitoring for vulnerabilities

Although we take precautions, we cannot guarantee complete security. If breaches occur, we will notify authorities and affected individuals promptly.

Note: If you have an account, you are responsible for keeping your username and password confidential.

8. Children

We do not knowingly collect information from children. Our services are not targeted at children.

9. Cookies and Other Technologies We Use

We use cookies and similar technologies to:

Analyse behaviour
Administer the site
Track usage
Personalise your experience

A cookie is a small file stored on your device. You can control cookies through browser settings. Disabling them may affect functionality.

Types of cookies we use:

Necessary cookies – Enable core site functionality (e.g., login).
Functionality cookies – Remember user preferences (e.g., saved forms).
Analytics cookies – Track site performance and usage.
Advertising cookies – Show relevant ads, limit ad frequency, and link user behaviour to marketing.

You can manage third-party cookies using tools like optout.aboutads.info or youronlinechoices.com. Learn more at allaboutcookies.org.

We use Google Analytics to measure traffic. View Google’s Privacy Policy or opt out here.

Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time.